Selected Readings of the 8th Information Design International Conference - Information Design: Memories

selo: Blucher Open Access | 2019 - 1ª edição


This book starts with Spinillos’s provocation: to compare medicines and industrialized food/beverage products. This provocation is based on the fact that poor legibility and

readability of informative texts, the use of technical jargons and small typographic font size are problems common to medicines inserts, nutrition facts, and lists of ingredients of

food/beverage products. Spinillo argues that critical information about food composition should be presented as clearly as possible to consumers. This information is designed to support a narrative. The importance of narratives in design has been central to many studies (Bizzocchi, 2014; Forlizzi and Ford; Grimaldi, Fokkinga, and Ocnarescu, 2013). Although its importance is well accepted, a more precise concept and typology of narratives in design are still being constructed. Another design artifact that is based on narratives is the infographic that uses pictures and text to express temporality creatively. Vieira, Cunha, and Rolim explored the relationship between narratives and infographics to bring a broad view of what are the main issues 

being discussed in Brazil.


Luciane Maria Fadel

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José Guilherme Santa Rosa And

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Cristina Portugal

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Detalhes do livro

  • Tipo:  eBook
  • ISBN:  9788580393712
  • Acabamento:  Brochura
  • Total de Páginas:  402 páginas
  • Ano da Edição:  2019